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In this section, we’ll work through your current marketing funnel and optimize the customer journey to maximize the LTV of each customer. This will allow you to increase your CPA and compete in larger market segments.

We'll look at how to set up upsells, crosssells, and downsells across your funnel. We'll discuss adding upgrade opportunities inside your product and look at ways to optimize your packaging and pricing to maximize your value creation.

You'll discover strategies for creating recurring revenue, annual pricing, and additional add-on unit sales.

By the end of this section, you'll understand the value ladder and how to create super customers that are highly valued and profitable.