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Overview

In this section, you'll learn how to set up, manage, and analyze your data for on-going optimization. You'll learn how to set up Google Tag Manager and integrate Google Analytics into your website. You'll discover how to add a variety of tracking tags to your funnel and how to track conversions on your site.

You'll discover the best strategies for analyzing your data and how to pull critical reports to gain insights and make data-driven decisions in your business.