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In this section, we'll take a close look at your company business model. We'll explore the components of how your business creates value and diagnose things like:

  • What's your value proposition?
  • What is your USP?
  • What needs does your product address?
  • What are the core assets in your portfolio?
  • What are your key resources?
  • Who are your key partners?
  • What apps/software will you be using?


We'll include worksheets including:

  • The business model canvas
  • The value proposition canvas
  • The software accounts checklist

By the end of the section, you'll have a clear understanding of your business model, your differentiated value proposition and a strategy for adding value to your market.