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Overview

In this section, we'll walk through exactly how to define your target audience and segment that market into niches. We'll also define a single ideal customer and answer questions like:

  • What are the demographics of this audience/customer?
  • What are the interests?
  • What problems is this audience/customer facing?
  • What burning desires do they have?
  • What tasks and jobs do they need to complete?
  • What questions are they asking?
  • What is their online behavior? How do they engage with content?

We'll gather channel specific data and create market/customer models to use for everything we do with our marketing and campaigns.