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Overview

In this section, we'll cover how to research your market and answer questions like:

  • What’s the demand?
  • What’s the trend?
  • What’s the cost?
  • Who are the competitors?
  • What are the growth opportunities?
  • How can I gather qualitative internal research can I gather from my market?
  • How can I gather qualitative external research about my market?
  • How can I gather quantitative internal research about my market?
  • How can I gather quantitative external research about my market?

By the end of the lesson, you'll be able to grasp the principles and concepts around researching new marketing channels and understanding customers in a comprehensive way.