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Overview

In this section, we'll explore how to create your brand. We'll look ask strategic questions like:

  • Who is your ideal customer?
  • What are your organization's core values?
  • What's the core promise your brand is making?
  • What are reasons to believe that promise?
  • What is the persona of the brand?

We'll outline your strategy and create a clear vision for your brand. You'll learn how to translate your brand vision into visual identity and modern style guide that works across channels and platforms.